TikTok is introducing a new feature that permits them to lessen the quantity of AI-created content appearing in their timelines. This move comes as the company announced that it currently hosts in excess of 1 bn AI-generated clips.
Testing and Rollout
This change is in a pilot phase over the next few weeks before a global rollout. This shift coincides with a rise in content created by AI, fueled by emerging AI video creators.
AI Content on Other Platforms
It has been noted that nearly one in 10 of the fastest-growing channels on a popular video site exclusively feature clips produced artificially. A significant portion of this output is considered mass-produced AI material, a label for substandard, factory-style content that is frequently illogical or bizarre.
Based on user feedback that numerous viewers appreciate content produced via AI tools, from digital art to science explainers, and we aim to offer the community the power to increase or decrease of that, depending on their own choices,” stated a platform representative.
Volume and Proportions
The platform shared that there are now 1.3bn videos on its network identified as AI-generated. Collectively, more than 100 m videos are submitted to the app daily, making AI content a relatively small portion of its overall inventory.
Customizing Your Feed
Members will be in a position to decrease or raise the amount of AI-generated videos they view by accessing the “manage topic” feature in the platform and selecting “AI-generated content”. Additional categories that currently be controlled under the setting encompass politics, style, beauty, and dance.
Platform Guidelines
TikTok’s guidelines oblige creators to tag “realistic” artificially created content, and it bans harmful deepfakes of well-known individuals or emergencies. Any believable AI video that is unmarked can be taken down under its terms of service.
In addition, the service will henceforth apply an artificially created label to content created with its built-in AI features, or detected by an cross-platform project for recognizing artificial media. This step is designed to stop users from seeking to bypass the disclosure requirement.
Responsible AI Funding
The company is also launching a $2 million AI literacy fund for professionals and institutions to create educational content about responsible artificial intelligence. This initiative will support charitable organizations focused on teaching computer science.
Content Safety Approach
The platform has supported its content review process, amid discussion over proposals to lay off a large number of safety staff in the UK. It is expected to cut a significant number of roles in its trust and safety division in its British office, with labor groups and internet security professionals expressing worry that humans are being replaced by AI moderation.
A company official explained that people-led review would remain essential, but AI can protect employees by eliminating the most distressing content before it has to be seen by people. The company announced a 76% decrease in explicit and harmful content reviewed by safety staff over the last 12 months due to reliance on its machine learning processes.
We believe it is crucial to balance staff and AI to keep the platform safe,” she said. “We’ll have staff as integral to the approach, but we also think it’s very important to reduce exposure to unsafe media as swiftly, which is where a significant AI assistance is proving valuable work at speed.”
